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Communicating on Television
Facilitating Discussion
The Entertaining Speaker
Humorously Speaking
Interpersonal Communication
Interpretive Reading
Persuasive Speaking
The Professional Salesperson
The Professional Speaker
Public Relations
Speaking to Inform
Speeches by Management
Special Occasion Speeches
Speciality Speeches
Story Telling
Technical Presentations

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COMMUNICATING ON TELEVISION

1 Straight Talk
Time: 3 minutes plus or minus 30 seconds
To effectively present an opinion or viewpoint in a short time.
To simulate giving a presentation as part of a television broadcast.
2 The Talk Show
Time: 10 minutes plus or minus 30 seconds
To understand the dynamics of a television interview or “talk” show.
To prepare for the questions that may be asked of you during a television interview program.
To present a positive image on the television camera.
To appear as a guest on a simulated television talk show.
3 When You are the Host
Time: 10 minutes plus or minus 30 seconds
To conduct a successful television interview.
To understand the dynamics of a successful television interview or “talk” show.
To prepare questions to ask during the interview program.
To present a positive, confident image on the television camera.
4 The Press Conference
Time: Presentation 4-6 minutes
Question period 8-10 minutes
To understand the nature of a television press conference.
To prepare for an adversary confrontation on a controversial or sensitive issue.
To employ appropriate preparation methods and strategies for communicating your organisation’s viewpoint.
To present and maintain a positive image on television.
5 Training on Television
Time: presentation 5 minutes
Playback of videotape 5-7 minutes.
To learn how to develop and present an effective training program on television.
To receive personal feedback through the videotaping of your presentation.

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FACILITATING DISCUSSION

1 The Seminar Solution
Time: 20-30 minutes
Present an introductory short talk or brief lecture describing a theory, model, or information about a topic that will be discussed by a group following the presentation.
Organise the information so that it is easy to understand and can be remembered • Orient the group to think about the specific goal of the discussion that follows.
Use a buzz session technique to promote group participation in deriving information leading to a solution to the problem
Group size: Club Members
Materials: Flip chart, grease pencil, notepads and pencils
2 The Round Robin
Time: 20-30 minutes
Establish the meaning of a question with a discussion group.
Using a problem solving pattern, lead the participants in a brainstorming session & screen the possible solutions and lead the group in deciding what action to take
Group Size: Club members
Materials: Flip chart grease pencil, pad and pencils
3 Pilot a Panel
Time: 30-40 minutes
Select a problem for panel discussion. Select not less than three members in advance to speak on the panel.
Define the common goals and the purpose of the panel.
Acting as a moderator, monitor the panel discussion to inform the audience.
Group Size: One discussion leader and three panellists selected in advance from among the club members. Club members who participate as panellists will receive credit for other basic or advanced manual projects that relate to the purpose of the individual presentations; eg Speaking to Inform, The Persuasive Speech, Construct Your Speech, Clarify Your Meaning, etc.
Time:30 – 40 minutes
4 Make It Make-Believe
Time: 20-30 minutes
Understand what role-playing is and how to use it effectively in group communication.
Select a problem involving human relations in which you may use the role- playing method to illustrate and explore the problem.
Create a plot and characters relevant to the discussion problem and select a cast from among group members.
Direct the role play enactment, relate it to the discussion problem, and lead the group in arriving at a solution.
Group Size: One leader and participants selected in advance from among the club members.
Materials: Flip chart, grease pencil

Time: 20 – 30 minutes

5 The Workshop Leader
Time: 30-40 minutes
Building group unity, guide the workshop participants in an investigative discussion of the problem.
Follow a problem solving pattern to arrive at a solution.
Bring the group to an agreement before the discussion ends.
Group Size: One discussion leader and club members
Materials: Flip chart grease pencil
Time: 30 – 40 minutes

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THE ENTERTAINING SPEAKER

1 The Entertaining Speech
Time: 5-7 minutes
Entertain the audience through use of humour and/or drama drawn from your personal experience
Organize and entertaining speech for maximum audience impact
2 Resources for Entertainment
Time: 5-7 minutes
Draw humorous and/or dramatic material from sources other than your own personal experience
Adapt your material to suit your topic, your own personality and the audience
Use entertaining material as a means of conveying a serious message
3 Make Them Laugh
Time: 5-7 minutes
Prepare a humorous speech drawn from your own experience
Strengthen the speech by adapting and personalizing humorous material from outside sources
Deliver the speech in a way that makes the humor effective
4 A Dramatic Talk
Time: 5-7 minutes
Develop an entertaining dramatic talk about an experience of incident, or give a dramatic reading
Include vivid imagery, characters and dialogue
Deliver the talk in an interpretive manner
5 Speaking After Dinner
Time: 8-10 minutes
Prepare an entertaining after-dinner talk on a specific theme
Deliver the talk extemporaneously, using the skills developed in the preceding entertainment projects
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HUMOROUSLY SPEAKING

1 Warm Up Your Audience
Time: 5-7 minutes
Prepare a speech that opens with a humorous story.
Personalise the story.
Deliver the story smoothly and effectively.
2 Leave Them with a Smile
Time: 5-7 minutes
Prepare a serious speech that opens and closes with a humorous story.
Prepare a closing story the re-emphasises the speech’s main point.
Deliver the stories smoothly and effectively.
3 Make Them Laugh
Time: 5-7 minutes
Prepare a speech that opens and closes with humorous stories.
Include jokes in the speech body to illustrate points or maintain audience interest.
Deliver the jokes and stories smoothly and effectively.
4 Keep Them Laughing
Time: 5-7 minutes
Prepare a speech that o0ens with a self-deprecating joke.
String together two or three related jokes in the speech body.
Close the speech with a humorous story.
5 Warm Up Your Audience
Time: 5-7 minutes
Use exaggeration to tell a humorous story.
Entertain the audience.
Effectively use body language and voice to enhance the story.

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INTERPERSONAL COMMUNICATION

1 Converse with ease
Time: 10-14 minutes
Identify techniques to use in conversing with strangers
Recognise the different levels of conversation
Initiate a conversation with a stranger
Use open ended questions to solicit information for further conversation
2 The Successful Negotiator
Time: 10-14 minutes
Employ win/win negotiating strategies to achieve your goals
Enjoy the benefits of win/win negotiating
3 Diffusing Verbal Criticism
Time: 10-14 minutes
Respond non-defensively to verbal criticism
Employ a five-step method to identify, the problem, diffuse the attack and arrive at a solution
4 The Coach
Time: 10-14 minutes
Determine reasons for someone’s substandard performance
Coach the person to improve performance
5 Asserting Yourself
Time: 10-14 minutes
Enjoy the mental and physical benefits of being assertive
Employ the four-step method for addressing a problem and asking for help
Overcome resistance to your requests

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INTERPRETIVE READING

1 Read a story
Time: 8-10 minutes
To understand the elements of interpretive reading
To learn how to analyse a narrative and plan for effective communication
To learn and apply vocal techniques that will aid in the effectiveness of reading
2 Interpretive Poetry
Time: 6-8 minutes
To understand the differences between poetry and prose
To recognise how poets use imagery, rhythm, meter, cadence and rhyme to convey the meaning and emotions of poetry
To apply vocal techniques that will aid in the effectiveness of the reading
3 The Monodrama
Time: 5-7 minutes
To understand the concept and nature of the monodrama
To assume the identity of a character and to portray the physical and emotional aspects of this character to an audience
4 The Play
Time: 12-15 minutes
To adapt a play for interpretive reading.
To portray several characters in one reading, identifying them to the audience through voice changes and movement.
5 The Oratorical Speaker
Time: 8-10 minutes
To understand the structure of an effective speech.
To interpret and present a famous speech.

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PERSUASIVE SPEAKING

1 The Effective Salesperson
Time: 8-12 minutes
Learn a technique for selling an inexpensive product in a retail store.
Recognize a buyer’s thought processes in making a purchase.
Elicit information from a prospective buyer through questions.
Match a buyer’s situation with the most appropriate product.
2 Conquering the Cold Call
Time: 10-14 minutes
Learn a technique for “cold call” selling of expensive products or services.
Recognize the risks buyers assume in purchasing.
Use questions to help the buyer discover problems with his or her current situation.
Successfully handle buyer’s objections and concerns.
3 The Winning Proposal
Time: 5-7 minutes
Prepare a proposal advocating an idea or course of action
Organise the proposal using the six-step method provided.
4 Addressing the Opposition
Time: 9-12 minutes
Speech 7-9 minutes
Question and answer session 2-3 minutes
Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
Construct the speech to appeal to the audience’s logic and emotions.
5 The Persuasive Leader
Time: 6-8 minutes
Communicate your vision and mission to an audience.
Convince your audience to work toward achieving your vision and mission.

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THE PROFESSIONAL SALESPERSON
(In 1999 this Manual was replaced by Persuasive Speaking)

1 The Winning Attitude
Time: 8-10 minutes
Understand the importance of a selling attitude that puts customer’s interests ahead of your own.
Learn to translate product features into “people” benefits.
Utilise the five-step structural sequence for building a sales presentation.
Prepare and deliver a sales presentation that focuses on meeting the audience needs. Effectively handle a question and answer session following the briefing.
2 Closing the Sale
Time: 10-12 minutes
Understand the importance of closing in successful selling.
Master several closing techniques applicable to various products and sales situations.
Prepare and deliver a sales presentation incorporating one or more closing techniques
Effectively handle audience questions and/or objections.
3 Training the Sales Force
Time: Speech 6-8 minutes
Role Play 8-10 minutes
Discussion: 2-5 minutes
Understand the role of a sales trainer in helping salespeople to function successfully. Select a specific aspect of selling and prepare an educational and or motivational presentation.
Present an interesting, interactive sales training speech and conduct a role play to enable the audience to practise sales techniques.
4 The Sales Meeting
Time: 15-20 minutes
More if time allows
Learn to coordinate an effective sales meeting.
Apply sales meeting techniques to the challenge of building membership in your Toastmasters club.
Plan and conduct a kickoff meeting for a Toastmasters membership campaign.
Note: Arrangements for this presentation should be made with the VP Education well in advance.
5 The Team Sales Presentation
Time: 15-20 minutes
(5-7 minutes per person for manual credit.)
Understand the nature and process of a team sales presentation.
Develop a concept and plan for a sales presentation involving three or more speakers, including yourself.
Assemble a team of speakers who can work together effectively.
Coordinate the planning, preparation, and delivery of a team sales presentation.
Note: Arrangements for this presentation should be made with the VP Education well in advance.

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PROFESSIONAL SPEAKER

1 The Keynote Address
Time: 15-20 minutes
Longer if club program allows
Identify the basic differences between keynote speeches and other kinds of speeches.
Learn how to evaluate audience feeling and establish emotional rapport.
Learn the techniques necessary for a successful keynote presentation.
Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
2 Speaking to Entertain
Time: 15-20 minutes
Longer if club program allows
Entertain the audience through the use of humour drawn from personal experience and from other material that you have personalised.
Deliver the speech in a way that makes the humour effective.
Establish personal rapport with your audience for maximum impact.
3 The Sales Training Speech
Time: 15-20 minutes
Longer if club program allows
Tell a sales audience how to sell a product by using a-planned presentation.
Inform a sales training audience about the human experience of the buyer-seller relationship.
Use entertaining stories and dynamic examples of sales situations.
Inspire salespeople to want to succeed in selling.
4 The Professional Seminar
Time: 20-40 minutes
Longer if club program allows
Plan and present a seminar with specific learning objectives.
Relate to the audience by using a seminar presentation style.
Use seminar presentation techniques to promote group participation, learning and personal growth.
5 The Motivational Speech
Time: 15-20 minutes
Longer if club program allows
Understand the concept and nature of motivational speaking.
Deliver a motivational speech to persuade an audience to . emotionally commit to an action.
Apply a four step motivational method with the purpose of persuading and inspiring.

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PUBLIC RELATIONS

1 The Goodwill Speech
Time: 5-7 minutes
+ 2-3 minutes for Q&A
Prepare a talk that will build goodwill for your organisation by supplying useful information of interest to the audience
Favourably influence the audience by the skilful and friendly delivery of your talk
2 The Radio Show Talk
Time: 3-5 minutes
Present a positive image of you and your company or organisation on a simulated radio talk show.
Prepare a talk designed to guild goodwill toward an organisation by presenting factual information.
Understand the dynamics of a successful radio talk show
Prepare for the questions that may be asked of you during the radio interview.
3 The Persuasive Approach
Time: 5-7 minutes
Direct a persuasive appeal to the audience’s self interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
Use at least one visual aid to enhance the audience’s understanding.
4 Speaking Under Fire
Time: 3-5 minutes for speech
2-3 minutes for Q&A
Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
Conduct a question and answer period on the speech subject.
5 The Crisis Management Speech
Time: 4-6 minutes + 2-3 minutes for Q&A
Learn strategies for communicating to the media about a company crisis.
Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
Answer questions for the media in a manner that reflects positively on the company.

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SPEAKING TO INFORM

1 The Speech to Inform
Time: 5-7 minutes
Select new and useful information for presentation to the audience.
Organise the information for easy understandability and retention.
Present the information in a way that will help motive the audience to learn.
2 Resources for Informing
Time: 5-7 minutes
Analyze the knowledge level of your audience regarding you chosen subject.
Focus your presentation at the audience’s level of interest.
Build a supporting case for each major point through use of explanation, examples, and information gathered in research.
Effectively use at least one visual aid to enhance the audience’s understanding.
3 The Demonstration Talk
Time: 5-7 minutes
Prepare a demonstration speech to clearly explain a process, product or activity.
Conduct the demonstration as part of a speech delivered without notes.
4 A Fact-Finding Report
Time: 5-7 minutes
+ 2-3 minutes for Q&A
Prepare a report on a situation, event, or problem of interest to the audience.
Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.
5 The Abstract Concept
Time: 6-8 minutes
Research and organise the thought of experts on an abstract concept, theory, historical force, or social/political issue
Present the ideas in a clear and interesting manner.

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SPEECHES BY MANAGEMENT

1 The Briefing
Time: 8-10 minutes for speech, plus 5 minutes question time
Apply the key steps in the preparation of a briefing and the organisation of material.
Give a briefing according to a specific objective so the audience will have an understanding of the information.
Effectively handle a question and answer session following the briefing.
2 The Technical Speech
Time: 8-10 minutes
Convert a technical paper or technical material into a technical speech.
Organise a technical speech according to the inverted pyramid approach.
Write a technical speech as “spoken language”, not as an article.
Give the speech by effectively reading out loud.
3 Manage and Motivate
Time: 10-12 minutes
Understand the concept and nature of motivational method with the objectives to persuade and inspire.
Apply a four step motivational method with the objectives to persuade and inspire.
Deliver a motivational speech to persuade an audience to agree with your management proposal
4 The Status Report
Time: 12-15 minutes
Organise and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals.
Construct the report according to a four step pattern.
Give an effective presentation of the report.
5 Confrontation:
The Adversary Relationship
Time: 5 minutes for speech and 10 minutes for question period.
Understand the definition and nature of the adversary relationship.
Prepare for an adversary confrontation on a controversial management issue.
Employ appropriate preparation methods, strategy, and techniques, for communicating with an adversary group as the representative of your company or corporation.

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SPECIAL OCCASION SPEECHES

1 Mastering the Toast
Time: 2-3 minutes
Recognise the characteristics of a toast.
Present a toast honouring an occasion or a person
2 Speaking in Praise
Time: 5 – 7 minutes
Prepare a speech praising or honouring someone, either living or dead
Address 5 areas concerning the individual and his/her accomplishments
Include anecdotes illustrating points within the speech
3 The Roast
Time: 3-5 minutes
Poke fun at a particular individual in a good natured way
Adapt and personalise humorous material from other sources
Deliver jokes and humorous stories effectively
4 Presenting an Award
Time: 3 – 4 minutes
Present an award with dignity and grace
Acknowledge the contributions of the recipient
5 Accepting an Award
Time: 5 – 7 minutes
Accept an award with dignity, grace and sincerity
Acknowledge the presenting organisation

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SPECIALITY SPEECHES

1 Speak off the cuff
Time: 5-7 minutes
Develop an awareness of situations in which you might be called upon to deliver an impromptu speech.
Understand how to prepare for impromptu speaking.
Develop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, future situation or before and after.
2 Uplift the spirit
Time: 8-10 minutes
Identify and understand the basic differences and similarities between inspirational speeches and other kinds of speeches.
Learn how to evaluate audience feeling and establish emotional rapport.
Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt you views.
3 Sell a product
Time: 10-12 minutes
Understand the relationship of sales technique to persuasion. •
Skilfully use the four steps in a sales presentation: attention, interest, desire, action.
Identify and promote a unique selling proposition in a sales presentation.
Be able to handle objections and close a prospective buyer.
4 Read Out Loud
Time: 12-15 minutes
Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech.
Learn the techniques of effective interpretation.
Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.
5 Introduce the Speaker
Time: The duration of the club meeting (to be arranged with VP Education).
Focus on the special occasion talk from the standpoint of the introducer (function chairman, toastmaster, master of ceremonies).
Become knowledgeable and skilled in the functions associated with the master of ceremonies.
Handle the introduction of other speakers at a club meeting.

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STORY TELLING

1 The Folk Tale
Time: 7-9 minutes
To tell a folk tale that is entertaining and enjoyable for a specific purpose.
To use vivid imagery and voice to enhance the tale.
2 Let’s Get Personal
Time: 6-8 minutes
To learn the elements of a good story.
To create and tell an original story based on a personal experience.
3 The Moral of the Story
Time: 4-6 minutes
To understand that a story can be entertaining yet display moral values.
To create a new story that offers a lesson or moral.
To tell a story, using skills developed in the previous two projects.
4 The Touching Story
Time: 6-8 minutes
To understand the techniques available to arouse emotion.
To become skilled in arousing emotions while telling a story.
5 Bringing History to Life
Time: 7-9 minutes
To understand the purpose of stories about historical events or people.
To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.

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TECHNICAL PRESENTATIONS

1 The Technical Briefing
Time: 8-10 minutes
Using a systematic approach, organise technical material into a concise presentation.
Tailor the presentation to the audience’s needs, interests and knowledge levels.
2 The Proposal
Time: Speech 8-10 minutes
Question period 3-5 minutes
To prepare a technical presentation advocating a product, service, idea or course of action.
To present your viewpoint logically and convincingly, using an inverted pyramid approach.
To effectively use a flipchart to illustrate your message.
To effectively handle a question and answer period.
3 The Non-Technical Audience
Time: 10-12 minutes
Understand the principles of communicating complex information to non-technical listeners.
Build and deliver an interesting talk based on these principles.
Answer audience questions that arise during the presentation.
Use overhead transparencies to illustrate your message.
4 Presenting a Technical Paper
Time: 10-12 minutes
Deliver an interesting speech based on a technical paper or article.
Effectively use a flipchart, overhead projector or slides to illustrate your message.
5 The Team Technical Presentation
Time: 20-30 minutes
Understand the nature and process of a team technical presentation.
Conceptualise a briefing or proposal involving three or more speakers, including yourself.
Assemble a team of club members capable of getting the job done.
Orchestrate the planning and delivery of a team technical presentation
Note: Arrangements for this presentation should be made with the VP Education well in advance. Also you should arrange an Evaluator for each speaker.